Author
Dipika Kundal
Dipika Kundal is Chief Executive Officer of JBiz Media, where she leads the agency's digital engagement strategy. She has more than eight years of hands-on digital marketing experience, built on the delivery side rather than the pitch side — running outreach campaigns, blog partnerships and SEO audits for international clients.
Her core discipline is organic: link building and outreach, backlink and competitor audits, and content optimization. That work sits underneath everything else the agency does, because the review profiles and authority signals it builds are what make paid channels like Local Service Ads place well in the first instance.
Focus areas
- Link building and editorial outreach
- Guest posting and blog partnerships
- Backlink audits and competitor research
- TF-IDF and semantic content optimization
- Technical and on-page SEO audits
- Performance marketing and keyword strategy
Works in
- Ahrefs
- Semrush
- Moz
- SimilarWeb
- Google Analytics
- Google Search Console
- WordPress
- Magento
Previously at Uplers, iMark Infotech, SEO Services IT.
Articles
Written by Dipika Kundal
Google Ads · 2026-08-07
Google Ads for Doctors: SEO Outline & Campaign Strategy Guide
A complete Google Ads SEO outline for doctors — campaign structure, keyword research, budget planning, landing pages, and conversion tracking to get more patient appointments from Google Search.
Local SEO · 2026-08-07
Google Business Profile Optimization Guide (2026)
A complete Google Business Profile optimization guide for 2026 — categories, verification, photos, reviews, posts, and the exact steps that move you into the Map Pack.
Local Service Ads · 2026-08-05
LSA Migration to Google Ads Single Dashboard: 2026 Guide
Google is migrating Local Services Ads into the Google Ads platform in three phases starting August 2026. Here is what changes, what stays the same, the full timeline, and what you must do before your account moves.
Local Service Ads · 2026-07-30
What Are Local Services Ads? The Simple Guide for Local Business Owners
Local Services Ads (LSAs) put your business at the very top of Google — above regular ads and maps. This plain-English guide explains how they work, what they cost, and how to get the most leads from them.
Google Ads · 2026-07-29
Google Ads Tips to Help You Become a Better PPC Marketer
Practical Google Ads tips that do not require a bigger budget — the weekly habits, structural decisions and honest checks that separate accounts which improve from accounts which merely run.
Local Service Ads · 2026-07-28
Google Local Service Ads: The Complete Guide for Local Businesses
How Local Service Ads actually work — pay-per-lead billing, the Google Verified badge that replaced Google Guaranteed, what Google uses to rank you, and how to stop paying for leads that were never real.
Local Service Ads · 2026-07-28
Local Service Ads vs Google Ads: Which Should a Local Business Run?
Pay-per-lead or pay-per-click, top placement or full control. A straight comparison of the two Google products local service businesses are usually choosing between — and why the answer is often both, in a specific order.
Local Service Ads · 2026-07-28
How to Dispute Invalid Local Service Ads Leads (And Stop Paying for Spam)
Wrong numbers, out-of-area callers and sales pitches are all billable on Local Service Ads until you dispute them. What qualifies, how to file, and why this has to be a weekly habit rather than a quarterly cleanup.
Local Service Ads · 2026-07-28
What Happened to Google Guaranteed? It Is Now Google Verified
Google retired the Guaranteed badge in October 2025 and replaced it with a single Google Verified checkmark. The verification stayed. The money-back guarantee did not — and that changes what the badge is worth.
Google Ads · 2025-10-07
Google Ads Expert: What They Actually Do, What to Pay, and How to Hire One
Expert, specialist, consultant, manager — four titles for overlapping jobs. What a Google Ads expert is genuinely responsible for, why certification proves less than you think, how to evaluate one, and when you are better off not hiring at all.
SaaS Growth · 2025-05-30
Fix Your SaaS Demo-to-Signup Drop-Off: CRO Tactics for Martech CMOs
Why demo signups drop in Martech SaaS, and the CRO fixes for landing page mismatch, post-demo nurture gaps, and buying-committee friction.
SaaS Growth · 2025-05-23
Google Ads for SaaS: Win Demos, Not Just Clicks
Six technical gaps that quietly wreck SaaS paid campaigns — from shallow campaign structure to static retargeting — and the fixes for each.
Google Ads · 2025-05-07
How Much Does Google Ads Management Cost? Your Complete Pricing Guide
A breakdown of what affects Google Ads management pricing, the common pricing models agencies use, and typical cost ranges by business size.
Google Ads · 2025-05-07
What Does a Google Ads Manager Really Do?
A day-in-the-life look at professional Google Ads management — strategic planning, keyword research, ad copy, and real-time optimization.
Google Ads · 2025-04-29
How Google Ads Campaign Management Works?
A step-by-step, practical guide to managing Google Ads campaigns correctly — from goal setting through continuous optimization.
Google Ads · 2025-04-27
How to Choose the Best Google Ads Management Company
Five things to check before hiring a Google Ads management company — experience, certifications, pricing transparency, communication, and proof.
SEO · 2022-02-02
Guest Posting Benefits: Why It is Effective SEO Strategy?
A detailed guide to guest blogging benefits, how blogger outreach works, and how to find real guest posting opportunities that build authority and backlinks.
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