Author

Dipika Kundal

Chief Executive Officer, JBiz Media

Dipika Kundal is Chief Executive Officer of JBiz Media, where she leads the agency's digital engagement strategy. She has more than eight years of hands-on digital marketing experience, built on the delivery side rather than the pitch side — running outreach campaigns, blog partnerships and SEO audits for international clients.

Her core discipline is organic: link building and outreach, backlink and competitor audits, and content optimization. That work sits underneath everything else the agency does, because the review profiles and authority signals it builds are what make paid channels like Local Service Ads place well in the first instance.

Before JBiz Media she worked at Uplers, iMark Infotech and SEO Services IT.

Focus areas

  • Link building and editorial outreach
  • Guest posting and blog partnerships
  • Backlink audits and competitor research
  • TF-IDF and semantic content optimization
  • Technical and on-page SEO audits
  • Performance marketing and keyword strategy

Works in

  • Ahrefs
  • Semrush
  • Moz
  • SimilarWeb
  • Google Analytics
  • Google Search Console
  • WordPress
  • Magento

Previously at Uplers, iMark Infotech, SEO Services IT.

Connect on LinkedIn

Articles

Written by Dipika Kundal

Local Service Ads \u00b7 2026-07-28
Google Local Service Ads: The Complete Guide for Local Businesses
How Local Service Ads actually work — pay-per-lead billing, the Google Verified badge that replaced Google Guaranteed, what Google uses to rank you, and how to stop paying for leads that were never real.
Local Service Ads \u00b7 2026-07-28
Local Service Ads vs Google Ads: Which Should a Local Business Run?
Pay-per-lead or pay-per-click, top placement or full control. A straight comparison of the two Google products local service businesses are usually choosing between — and why the answer is often both, in a specific order.
Local Service Ads \u00b7 2026-07-28
How to Dispute Invalid Local Service Ads Leads (And Stop Paying for Spam)
Wrong numbers, out-of-area callers and sales pitches are all billable on Local Service Ads until you dispute them. What qualifies, how to file, and why this has to be a weekly habit rather than a quarterly cleanup.
Local Service Ads \u00b7 2026-07-28
What Happened to Google Guaranteed? It Is Now Google Verified
Google retired the Guaranteed badge in October 2025 and replaced it with a single Google Verified checkmark. The verification stayed. The money-back guarantee did not — and that changes what the badge is worth.
Google Ads \u00b7 2025-10-07
Google Ads Expert: What They Actually Do, What to Pay, and How to Hire One
Expert, specialist, consultant, manager — four titles for overlapping jobs. What a Google Ads expert is genuinely responsible for, why certification proves less than you think, how to evaluate one, and when you are better off not hiring at all.
SaaS Growth \u00b7 2025-05-30
Fix Your SaaS Demo-to-Signup Drop-Off: CRO Tactics for Martech CMOs
Why demo signups drop in Martech SaaS, and the CRO fixes for landing page mismatch, post-demo nurture gaps, and buying-committee friction.
SaaS Growth \u00b7 2025-05-23
Google Ads for SaaS: Win Demos, Not Just Clicks
Six technical gaps that quietly wreck SaaS paid campaigns — from shallow campaign structure to static retargeting — and the fixes for each.
Google Ads \u00b7 2025-05-07
How Much Does Google Ads Management Cost? Your Complete Pricing Guide
A breakdown of what affects Google Ads management pricing, the common pricing models agencies use, and typical cost ranges by business size.
Google Ads \u00b7 2025-05-07
What Does a Google Ads Manager Really Do?
A day-in-the-life look at professional Google Ads management — strategic planning, keyword research, ad copy, and real-time optimization.
Google Ads \u00b7 2025-04-29
How Google Ads Campaign Management Works?
A step-by-step, practical guide to managing Google Ads campaigns correctly — from goal setting through continuous optimization.
Google Ads \u00b7 2025-04-27
How to Choose the Best Google Ads Management Company
Five things to check before hiring a Google Ads management company — experience, certifications, pricing transparency, communication, and proof.
SEO \u00b7 2022-02-02
Guest Posting Benefits: Why It is Effective SEO Strategy?
A detailed guide to guest blogging benefits, how blogger outreach works, and how to find real guest posting opportunities that build authority and backlinks.

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