📈 Google Ads Management · Lead-Generation Business · United States
Google Ads Restructure: −27% Cost Per Conversion, +36% Conversions
A US lead-generation client came to JBiz Media with an inefficient Google Ads account. After a full restructure and weekly optimization, cost per conversion fell 27% while total conversions rose nearly 36% — on essentially flat spend.
$18.73
cost per conversion
down 27%
452
total conversions
+35.87%
6,842
qualified clicks
+32%
6.61%
conversion rate
from optimized traffic
$8,458 managed ad spend over the measured period
The Challenge
The client was running Google Ads with weak conversion tracking and broad-match keywords bleeding budget on irrelevant clicks. Reporting stopped at clicks and impressions, so no one could see which campaigns actually produced customers.
What We Did
Full account audit exposing wasted spend across broad-match and irrelevant search terms
Rebuilt campaign structure around buyer intent with tight, themed ad groups
Implemented revenue-based conversion tracking and offline conversion imports
Weekly search-term audits, negative keyword mining, and bid optimization
AI-assisted ad copy testing with human strategy guiding every iteration
“
The account finally reports what matters. We can see cost per conversion move week to week — and it keeps going the right direction.
— Marketing lead, US lead-generation business
The Service Behind This Result
Google Ads Expert & Management Services
Google Ads experts who report revenue, not clicks
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