Running a Google Adwords campaign system is all about proper optimization, consistent monitoring, tweaking and budget. These days the Google Adwords program for PPC marketers has become far more inexperienced and easy to use in comparison to previous years.
But despite being easy to use and simplified user interface, greater data transparency, along with many other excellent features, Google Ads has still some variations and complexities, which most of the professional marketers neglect while setting up the campaign.
For every marketer, it is the bitter truth that Competition in Google Search is increasing day by day, and the dynamic nature of PPC advertising demands consistent monitoring, tweaking, and, above all, simply knowing where to look.
So, let’s discuss the solution for the difficulties which you face while creating a profitable platform for most businesses.
Tip #1 Choose Right Time to Show Ads
If you want better results, then you need to play a game which is known as “put the right messaging in front of the right eyes at the most opportune time.”
If you can pick up the right ad schedule, then it all comes down to how well you know your target audience. You can also monitor your audience to understand what times they are most active. In starting you can set it to 24/7. Although it will cost you some extra bucks, don’t worry because you can always scale it back to the normal when you get the reporting results and find out the most active timeframes.
When you have results, then you can adjust the bids to turn off the campaign during certain times of the day. The time which you decide to run the campaign can have either lower, average or a high CPC.
Tip #2 Keep the Ads Rotating
If you are running the number of ads, then you obviously can’t show all of them at once. So, for better optimization, you need to create ad rotation. In Google Adwords program, you get four practical methods for proper optimization.
- For Clicks – By this method, you can optimise the ads rotation which you accumulated the maximum clicks in the past and are more likely to be showcased in the future.
- For Conversions – This method is similar to the clicks as if you have an ad that has been providing good deals, then it will be shown more often to the audiences.
- Even Rotation – In this method, every ad will enter a similar amount of auctions regardless of the practical or non-effective results they bring into the campaign.
- Indefinite Rotation – This is the same as the even rotation method, except nothing happens after 90 days.
Tip #3 Always Think Beyond Metrics
As a marketer, you should know that the clicks and conversions always vary across networks, and as being the PPC specialists, you must know how to track metrics in each system.
Tip #4 Select the Perfect Keywords
Selecting valuable thing for every campaign to keep it running, but it isn’t as easy as it sounds. If you have a compact budget and don’t want to grab the top shelf, then keep in mind that don’t go too broad because these terms in the top shelf are usually costly and highly competitive in nature.
So, always look for the best performing keywords with low competition and high searches with
your niche audience. Always try to find a useful keyword, but not too sufficient to point where a user enters the term, and a plethora of similar ads will pop up before yours.
Google’s Adwords program is a platform which helps every business to boost their online presence by putting your message in front of the most interesting eyes. Unfortunately, there is no rule which can tell you exactly the steps to be followed to achieve the best results. So, Always stay motivated and keep on learning new things that help you to to remain active in this highly competitive business world.