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Why Your SaaS Paid Campaigns Underperform (Even With a Great Product): Technical Gaps CMOs Must Fix

🚩 Problem 1: Campaign Structure Is Too Shallow (Non-SKAG, Mixed Intent) Issue: Many SaaS firms run generic campaigns like “SaaS CRM” or “project management software,” but ignore single-keyword ad groups (SKAGs) and match-type layering. Impact: This results in poor Quality Scores, inflated CPCs, and irrelevant… Read More »Why Your SaaS Paid Campaigns Underperform (Even With a Great Product): Technical Gaps CMOs Must Fix